Vaela Privacy Policy
This draft describes how Vaela collects, uses, stores, and deletes information when you use our color and style guidance product. Final language will be reviewed before public launch.
Information we collect
- Profile and session data: anonymous profile identifiers, session tokens, and account linkage if you sign in.
- Selfie and color analysis data: images you upload for undertone and palette analysis, plus derived color profile values such as undertone, season, and LAB color measurements.
- Quiz preferences: style, fit, color, occasion, and related preference answers you choose to save.
- Closet images: photos of clothing items you upload, plus derived category, slot, and color metadata.
- Inspiration images: optional reference photos you upload for copy-the-look style guidance.
- Usage analytics: product events such as feature usage, errors, and performance metrics tied to your profile where needed for product improvement.
- Affiliate interaction data: if commerce features are enabled, we may log that an affiliate link was shown or tapped, along with disclosure metadata.
How we use information
We use your information to generate color and style guidance, personalize recommendations, improve product quality, prevent abuse, and operate optional features such as saved profiles, closet matching, and affiliate category links.
Vaela does not use your selfie to identify you as a person, perform facial recognition for identity matching, or sell face scans.
Image retention
- Selfie uploads: processed on the server and deleted immediately after analysis unless a separate saved feature explicitly stores derived profile data only.
- Color profile: stored until you delete your profile or account.
- Closet images: stored in secure object storage until you delete the item or your account.
- Inspiration images: retained only as long as needed for the feature and deleted on account deletion.
- Share cards: generated on your device when possible and not stored on our servers unless a future feature explicitly says otherwise.
Analytics and cookies
We collect product analytics to understand feature usage and reliability. Analytics are used for aggregate and product improvement purposes. We do not use analytics to make automated decisions with legal or similarly significant effects.
Affiliate links
If commerce is enabled, Vaela may show category-level affiliate links with visible disclosure. Affiliate partners may receive standard referral information when you tap a link. Commerce does not change deterministic style ranking.
How we share information
We use service providers for hosting, storage, analytics, and AI explanation services under contractual safeguards. We do not sell personal information. We may disclose information if required by law or to protect users and the service.
Your choices and deletion
You may request deletion of your profile and associated data through in-product account deletion where available. Deletion removes or anonymizes profile-linked records, closet images, analytics tied to your profile, and related stored content according to our retention matrix.
You can stop uploading images at any time. Some guidance features require the uploads needed to provide that feature.
Children
Vaela is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
Security
We use technical and organizational measures appropriate to the data we process, including transport encryption, access controls, upload validation, and deletion workflows. No method of transmission or storage is completely secure.
International users
If you use Vaela outside the United States, your information may be processed in the United States or other countries where our providers operate.
Changes
We may update this policy as features evolve. Material changes will be posted here with an updated effective date.
Contact
Privacy questions: privacy@vaela.app (placeholder until launch contact is finalized).
Back to Vaela Terms of Service